Websites · Software · Marketing · Surat, India
We build software for local businesses. We also run our own.
Websites, Google listings, and ad campaigns for businesses with no tech team — plus the software we ship under Idara Studio, with real users on it. Most agencies can show you a client list. We can show you working software.
What we do
Websites, small software products, and the marketing that feeds them.
Who it is for
Businesses anywhere in India with no technical team of their own.
What you own
Everything. Code, accounts and design files, transferred on launch day.
Where we are
Based in Surat. Onboarding clients from across India, remote from day one.
The platforms
you already use
WordPress
WooCommerce
Meta
YouTube
Figma
GitHub
// products
We build our own
software too.
Idara Setu and Idara Connect are live with real users on them today, two WordPress plugins are out alongside them, and ApnaPixlo is close behind. They are Idara Studio products — same team, same standard. They are here because software with real users on it is better evidence than a testimonial.
Attendance marked for a whole class in one pass.
Idara Setu
Live
School and coaching centre management.
Live and in use by schools and coaching classes. Attendance, fees, receipts, marks and report cards in one mobile-first app, with WhatsApp reminders going to parents automatically. It replaces the paper register, the spreadsheet, and the class WhatsApp group.
One row of your file becomes one personal message.
Idara Connect
Live
WhatsApp messaging for Indian businesses.
Order confirmations, appointment reminders and payment updates go to a whole customer list at once, each one addressed to the person reading it. Built on the official WhatsApp Business API, so a business can see who received a message and who read it without ringing anyone to check.
Preview build — a guest finds their photos from a selfie.
ApnaPixlo
Coming soon
Photo discovery for Indian weddings and events.
A guest will open the event link, take a selfie, and get back only the photos they appear in. Being built for photographers handling thousands of images per event, in the Hindi-English their customers actually speak.
Also from the studio
Idara Reading Time
An honest reading estimate on a post, counted from the words that are actually there.
Idara Business Hours
Opening hours that say open or closed right now, not a table the reader has to work out.
Both are live on idara.studio. Each plugin does one thing, which is the whole idea.
// services
Build it, run it, grow it.
Most clients need all three and have nobody in-house to do any of them. Take one part or the whole thing.
01 · Build
Make the thing
Written from scratch, to WordPress VIP coding standards. No page builders.
Custom WordPress development
Themes, blocks and plugins. PHP 8.1+, Gutenberg-native.
Micro-SaaS products
Small software that solves one local problem properly. The same hands ship Idara Studio’s own products, so this is not theory.
Interface design
Figma first, mobile first, accessibility during design rather than after.
Migration
Off Wix, Squarespace or legacy WordPress. Staged before it touches the domain.
02 · Run
Keep it working
Monthly, cancellable, and never a condition of getting your code.
Maintenance & support
Core, plugin and theme updates. Uptime monitoring. Security hardening.
Google Business Profile
Hours, photos, posts and reviews kept current — the listing most local businesses set up once and never touch again.
Performance
Core Web Vitals audit and repair. We measure before and after, and you get both numbers.
03 · Grow
Bring people to it
Reported honestly, including the months it did not work.
Meta Ads
Facebook and Instagram campaigns for local businesses, run monthly — not set up once and handed back to you.
Reels and Shorts
Instagram Reels and YouTube Shorts, cut from your footage. The channel most local businesses are told to be on and never sustain.
Local search
Being findable when somebody nearby searches for what you sell. Profile set up and verified, categories and service area chosen properly, so the listing ranks for the searches that bring people in.
// the_handover
What you receive
on launch day.
On every build project. Not on request, not when the retainer ends — on the day it goes live, all six transfer to your name.
Git repository
Full commit history, transferred to your organisation. Not a zip file emailed at the end.
WordPress administrator
An owner account in your name. We keep no standing access once the project closes.
Hosting and DNS
Registrar and host accounts in your name, billed to you directly. We are never the middleman on your domain.
Design files
The Figma project, editable, with components and styles intact.
Documentation
How the theme is built, how to edit each section, how to deploy a change. Written for whoever comes after us.
The theme itself
GPL licensed, unencrypted, no licence key, no call home. Any WordPress developer can pick it up.
If you leave us, nothing breaks.
Most agencies hold one or two of these back. That is what makes leaving expensive — and it is why a retainer with us is monthly and cancellable.
// how_it_runs
Four stages, and you approve each one.
Nothing moves to the next stage until you have signed off on the last one. No surprises at handoff.
Stage 1
Discover
We learn the business, the goals, and the audience before anyone opens a code editor.
You approve the scope
Stage 2
Design
Wireframes then visual design in Figma. You sign off before a line of the build exists.
You approve the design
Stage 3
Build
Committed to a repository you can watch. Reviewed on a staging URL, not described in an email.
You approve the staging site
Stage 4
Handover
The six items above transfer to your name. Maintenance starts only if you want it.
Everything becomes yours
// on_the_record
Things you can check for yourself.
Enrolled in Automattic for Agencies
The official WordPress partner programme, run by the company behind WordPress.com, WooCommerce and Jetpack.
WordPress VIP coding standards
Every line linted against the ruleset enterprise WordPress is held to.
// where_to_find_us
Come and see us.
We work with clients across India remotely, but the studio is a real place with a door — and you are welcome at it.
Landmark
Near the Indian Oil petrol pump on Surat–Navsari Road.
// start_a_project
Tell us what you are trying to build.
A thirty minute call, no charge and no pitch. If we are the wrong shop for the job we will tell you on that call and suggest who is.
admin@webmsconsultancy.com
+91 79843 42668
Studio
Shop no. MF-2, National Plaza Complex Surat–Navsari Rd, near Indian Oil Petrol Pump, Unn Patiya, Unn, Surat, Gujarat 394210
Hours
Mon–Fri, 10:00–19:00 IST